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Promotion
The first measure of any site's success is in
attracting people to it.
This page deals with a variety of information to
help you to bring people to your site, please feel free to read the whole page,
or follow the links below to the specific areas that interest you. In addition
to the techniques suggested, I can help you to promote your site on the
internet in a variety of other ways, according to your requirements, please
contact me for details.
An important part of any marketing is to access it's
effectiveness. The statistics package which can be provided with the hosting
gives you with all the information necessary to guage the activity on your
site.
- As a result of a search for your organisation or
the types of products or services that you offer. This is done using the
various search engines or directories that exist on the internet. We design
your site in such a way that the search engines will find you, and as a part of
the service we give your site address to ten of the top search engines. We will
also provide you with advice for exploiting the potential of the directories.
If you wish we can manage this aspect of site promotion for you.
Click here for more details
- By following a link your address from another
site. You will probably have the best idea of the types of sites that your
potential clients might visit, and the popularity of reciprocal arrangements,
where you each provide a link to the others site from your own, is gaining
ground as web awareness grows
- By typing your address directly into their
browser. There are two issues here, one is the importance of
registering a website address which is both memorable
and appropriate, and the second is how you put that address, and therefore your
site, in front of people.
As internet awareness and use grows, more and more
people will visit your site by typing your address directly into their browser.
So, how do you put your address in front of your potential and existing
clients? There are many things that you can do to maximise the potential of
your site;
- register a name, or variety of names, that will
help people to recognise your address
- include your new web site address in all your
advertising, yellow pages and other publications in which you are mentioned,
radio and TV if appropriate
- include the address in all new runs of
stationery, brochures, letterheads, invoices etc. As an interim measure have
sticky labels printed to afix to existing stationery
- alternatively you could actually give people a
copy of your whole site, and perhaps include other items using some of the
media shown below
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In addition I can supply promotional items
which include your site address. I can provide you with pens, bubble badges,
mousemats and other inexpensive items that you can distribute to your
clients. |
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CD replication
This is always a firm favorite whether it be
for software or for a promotional give away with a copy of your site on
it. |
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Edisc
Each credit card sized edisc can be printed
with photo realistic images. The recordable 40Mb format can hold a
comprehensive multimedia brochure, a full motion digital video and your web
site
Available in quantities of as little as 10
off. |
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Want something that has sheer head turning
impact?
Try shaped ediscs. They can be made in almost
any shape you want.
"The edisc is the business card of the
future" Daily Mail Aug' 99 |
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Here is a list of addresses for the submission of
your site to relevant Search Engines and Directories. It is limited to those
organisations to which you can add you site for free, so, for example, you will
not find Microsoft Network on here. Many of them offer a paid service, and the
free url submission is placed less obviously at the bottom of the page. It's
also worthwhile checking or unchecking the boxes about them sending you
"useful" information, or passing your details onto third parties for them to do
so.
It will probably take you the best part of four
hours to go through all of them, I can do it a little quicker than that, simply
because we have done it a few times before. If you would like me to submit your
site, there is a fee of £100 and you will need to provide me with the
details that the directories will require. I would stress that, for this
service, I do not use a batch submission tool, I manually visit each engine or
directory and input your details.
If you know of any relevant search engines or
directories that I have missed off, please let me know, so that all of my
business partners can benefit.
With the search engines you will normally just have
to give your URL and perhaps an email address for queries.
The directories have individual requirements which
may mean "drilling down" to a catagory appropriate to you and supplying details
about the services you offer.
The sites that I create are designed to be found by
the search engines, and, as 90% of pages visited for the first time on the web
are found via search engines, this is very important. In addition to this
standard service, I can offer a bespoke service of optimising your site for
specific search engines, to increase it's ranking in the lists. This comes from
my specialised knowledge of how search engines search, and how to code your
site, so you are among the first to appear.
As the internet grows in popularity and use, a
variety of areas are becoming specialised, and web site promotion is one of
those areas. I provide an excellent promotion service which is sufficient for
most of my clients. In addition I have formed a partnership with an american
company who specialise in website promotion and, through them, I can;
- arrange for your site to be translated into many
languages,
- be listed in the search engines and directories
of the countries appropriate to those languages,
- and have you listing optimized so that it appears
high up in the search engine listing.
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